Q&A: Southlake PD’s public information officer on sharing more than just social media posts

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Officer-Brad-Uptmore

Ofcr Brad Uptmore (Photo: Renee Yan)

Officer Brad Uptmore of the Southlake Police Department began working as the department’s public information officer in February and has since gained widespread recognition for his creative and humorous posts on the department’s social media pages.

Police Chief James Brandon discussed taking on the public information role with Uptmore after reviewing Uptmore’s prior work with some public service announcements for the city.

“One of the first meetings we had was [Chief Brandon] just said his two main things are we want to humanize the badge and provide transparency, and he said he wanted it to be done in a candid way that people would pay attention to,” Uptmore said.

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