Americans are often advised to eat healthier, more nutritious foods in an effort to stifle diabetes and the obesity epidemic striking the nation. Researchers find that many can not identify healthy foods in the grocery store aisle, though.
A research team at Attest, a consumer research platform, found that when presented with multiple food options – all of varying levels of health and nutrition – only nine percent of people are able to correctly identify which was the healthiest.
Even more worrying, 13 percent identified the least nutritious food option as the healthiest – more than the amount who properly identified the healthiest.
Experts say that many are misled by labels on packaging like ‘whole grain’ and ‘low calorie’, and either do not bother to or cannot properly read the nutrition label on the back of the box.
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